A company would undoubtedly consists of many brilliant people that in turns, yields a lot of brilliant plans. A well planned strategic movement to tap into a potentially billion dollar market sounds like music to the ear of stakeholders. But yet, as good as the plan could possibly get, it still have a good chance of failure, why is it? It is all down to how well a company organizing their plan.

The infamous Normandy invasion during WWII is a good illustration with regard to the well organized plan. Historically speaking, it is well acknowledged that the Axis troops were by far the superior force compared to the Allied. But we all know how the story ends, a well deserved victory from the Allied forces.

Even if we further analyze the situation, it is still difficult to comprehend the defeat of the Axis forces. Other than being absolutely superior to the Allied forces, the Axis forces also knew that the Allied were coming, they knew where the Allied would land, they also knew the Allied strategy. Basically, they have everything that they could possibly need to win the war, they had a well developed plan to crush the opposition as soon as the they landed on the coast of Normandy.

Not only being outnumbered, the Allied forces were mostly consisted of an inexperienced young man hastily drafted, they were also a sitting duck in front of the Axis troops; they were rained by bullets, mortars, and grenades left right and center. In the beginning stage of this invasion the Allied forces were beaten hard, it was a massacre on a massive proportion. However, the Allied forces had a trump card on their hand, every single person within the forces, regardless of their rank or position knew their role in this invasion; every single one of them knew what to do exactly, when they landed on that dreadful coast. Even when they landed on the wrong part of the coast, they would quickly organize themselves to move on their appointed post.

Whereas on the Axis forces, only some of the key players knew the strategy used to fight the Allied. The rest of the troops were there only to take orders from their superiors. As a result, most of them were just waiting for instruction when there was a new development in the battlefield and were easily disorganized when they were ambushed while their superiors were arguing on what to do next. Long story short, even with an arsenal large enough to conquer the rest of Europe, they failed to defend against the well organized Allied troops.

Some says that business is a war, if it is indeed a war, then the lesson learned from this epic invasion was invaluable. We all knew that the Axis forces were all armed to the teeth, they mastered the Allied movement, they knew where from, with what, and when would the Allied forces strike. But all of their effort, plan, and preparation that ought to reward them to a predictable victory, amounts to nothing because the rigid system that didn’t allow them to organize themselves whenever they wanted to. Just like in a battlefield, a successful company needs to put organizing capabilities as a priority, to the same level as their planning and strategizing phase; to ensure the smooth implementation of their brilliant plans.

[ake]